Chapter by chapter, viewer-paced
The video is split into chapters and micro-chapters. Tap the right side and the viewer skips ahead instantly — no scrubbing, no guessing. They watch what's relevant and move past what isn't.
Feature · Skip Player
A player built so the message is remembered — not just played.
Most video players give the viewer one choice: watch all of it, or close it. Skip Player puts the viewer in control — chaptered, skippable, and built so the one thing you need them to remember lands first.
The problem
Viewers don't abandon video because it's bad. They abandon because it's long.
A normal player offers a progress bar and little else. The moment a video feels too long or off-topic, the viewer disengages and closes it — often before the part that mattered. One fixed, linear file treats a new customer and a ten-year customer exactly the same, and asks both to sit through everything to reach the one line meant for them.
- Closed before the key moment
- No way to navigate
- Linear, one-size-fits-all
- The point arrives too late
Capabilities
Control for the viewer. Signal for you.
Skip Player turns a passive video into something the viewer steers — and turns every interaction into data.
The key line lands first
Every chapter opens on the single sentence you most want remembered. Even a viewer who skips the rest hears the thing that matters — which is exactly what makes it stick.
Adapts as they watch
Skip patterns feed back in real time: the video re-sequences to each viewer without re-rendering, so the experience fits the person instead of the other way around.
Every skip is a signal
Because Lont owns playback, each skip, replay and completion is captured at the segment level — precision analytics and in-video A/B testing that tie straight to outcomes.
Proven impact
Built to be remembered — and measured.
Skip Player runs on the same engine proven in a 45,685-customer randomized trial at Allianz, where the NPS lift was driven by customers who actually remembered the video.
13 → 36 NPS lift among customers who remembered the video
−10.9% Customer churn when the message lands and sticks
41–52% Click-to-open on personalized renewal and onboarding emails
Where Skip Player works
- Onboarding
- Policy & product explainers
- Renewals
- Claims updates
- Service communication
FAQ
Questions about Skip Player.
How is Skip Player different from a normal video player?
A normal player only lets you play, pause and scrub. Skip Player is chaptered: viewers jump between chapters and micro-chapters instantly, each chapter opens on the key message, and the video adapts to how each person watches — turning a passive file into a navigable, personalized experience.
Doesn't letting people skip mean they miss the message?
It's the opposite. Because the most important line is front-loaded in every chapter, even a viewer who skips the detail still gets the point — and is far more likely to remember it. Skipping what they don't need is what keeps them from closing the video altogether.
What does Skip Player measure?
Every skip, replay and completion is captured at the segment level. That gives you precision analytics per chapter and in-video A/B testing, all tied back to outcomes like completion, recall and conversion.
Does it need a separate app or download?
No. Skip Player runs in email, web and in-app through Lont's SDK and player, so the personalized, navigable video plays wherever your customer already is.
Get started
See Skip Player on your own journey.
Pick a message your customers tune out — onboarding, a renewal, a claim — and we'll show you the Skip Player version, with the engagement data behind it.
- −10.9% churn
- 13 → 36 NPS
- 41–52% click-to-open
Thanks — that's in.
We'll be in touch within one business day to set up your walkthrough.