Governed GenAI gets you live
Lont generates your first personalized journey — copy, variants and translations — ready for your team to review and ship.
The rendering layer for enterprise communication
Lont turns renewals, onboarding and claims into personalized video — generated from your data, governed for compliance, and measured end to end.
Fig. 02 — The problem
Every year, enterprises send billions of operational messages — renewals, onboarding, claims, billing, policy changes. Most arrive as dense text that customers skim, misread, or never open. These aren't marketing touches. They're the moments that decide retention, trust and compliance.
You measured the effort. Your customers measured the relevance.
Fig. 03 — The shift
Lont is a different category: a rendering layer that turns your data and business rules into personalized video — generated at runtime for each viewer, and assembled the same way every time. Video as infrastructure, not an asset.
| Approach | Personalized | Video | Generated at runtime | Self-serve at scale | Governed & measurable |
|---|---|---|---|---|---|
| Static text & email | Partial | No | No | Yes | Partial |
| AI video generators | Partial | Yes | Partial | Yes | No |
| Legacy personalized video | Yes | Yes | Partial | Partial | Partial |
| Customer engagement platforms | Yes | No | No | Yes | Partial |
| Lont | Yes | Yes | Yes | Yes | Yes |
Fig. 04 — How it works
You build the message once. Lont turns it into a video that's personal to every customer — and shows you what's working. No filming, no agency brief.
Start with a message you already send. We turn it into on-brand video scenes — made for you by studio partners or governed AI. No filming required.
Each message becomes simple building blocks — an intro, an explanation, an offer, a clear next step — ready to mix and match per customer.
Your customer data picks what each person sees — name, language, product, renewal date. Everyone gets a version that's about them.
Each customer gets their own video by email, web or app — and you see what's watched and clicked, so every journey gets better.
The Lont player
Recipients jump to the chapters that matter to them. You capture exactly what was watched, skipped, revisited and clicked — a feedback loop tied directly to business outcomes.
Martijn · Your renewal
0:00 / 0:30Fig. 05 — Outcomes
Lont is live in production. In a randomized controlled trial across 45,685 Allianz customers, personalized video moved the customer metrics that matter — and automating manual video adds production gains on top.
Healthcare Healthcare proof: Lont automated tens of thousands of personalized medication explainer videos — previously made by hand — so patients follow their treatment correctly in 25+ languages, while improving consistency, returning capacity, and removing the production burden entirely.
Change the medium, and you change the outcome.
At Allianz, the video didn't just explain the renewal — it reminded customers why their cover mattered, in a format that was easier to notice, follow and trust.
Lont's core thesis · proven in a live insurance journey
Fig. 06 — Governed by design
Lont is deterministic infrastructure: for a given set of inputs and rules, it always produces the same sequence of segments — reproducible, auditable and compliant. AI is applied selectively inside that frame, only where it adds value.
Approved flows stay reproducible and auditable — essential in regulated industries.
Generation, translation, tone and personalization, applied only where it helps — with optional human review before anything ships.
Because Lont controls rendering and playback, every outcome ties back to a template, rule and audience.
Purpose-built technology for governed personalization at scale — not a general-purpose tool bent to fit.
Where Lont works
Make the first 90 days clear, on-brand and memorable.
Win back at-risk customers before they lapse.
Guide claimants through every step — clearly, and with reassurance.
Turn status updates and notices into clear next steps.
Make complex cover and changes genuinely understood.
One template, every language, personalized per viewer.
Deliver the right offer, at the right moment, explained.
Partners & getting started
Lont generates your first journey's assets automatically inside the governed framework — so you don't need a production team to start. To customize and scale, our partner network of agencies and system integrators builds on Lont.
Lont generates your first personalized journey — copy, variants and translations — ready for your team to review and ship.
Partners extend Lont across brands, regions and journeys with reusable templates, the structured player and analytics. We bring the pipeline; they bring the craft.
Partner with usIn their words
It was the way Lont's personalized GIF, video and CTA worked together. We saw the impact on the renewal journey really quickly.
Lont lets our users instantly preview the results from our AI Video Editor, which creates a rough cut from just a prompt.
With Lont we customize pharmacy explainer videos for gender, age and dosage in over 25 languages.
FAQ
Personalized video is video that adapts its content to each individual viewer. Instead of sending one fixed file to everyone, a personalized-video system assembles a unique version per person using data such as name, product, language and status. Lont does this for high-stakes enterprise communication — renewals, onboarding, claims — generating each video automatically from your systems.
Tools that generate video clips from a prompt or script create assets. Lont is operational infrastructure: it connects to your enterprise systems and business rules, generates a deterministic, governed, personalized video for every customer at runtime, and measures engagement at the segment level. It is built for compliant communication at scale, not one-off asset creation.
Earlier personalized-video tools tend to rely on slower, services-heavy projects and pre-rendered files. Lont is a structured, self-serve platform with an SDK and its own player: video is generated at runtime for each viewer, execution is deterministic and auditable, and governed GenAI can create the content.
Yes. Lont executes deterministically — the same inputs and rules always produce the same video — so approved flows stay reproducible and auditable. AI is applied selectively with optional human review, giving you its benefits without losing control where consistency matters most.
Usually yes — most projects need purpose-built, modular assets rather than repurposed footage. Lont increasingly generates these for you with governed GenAI, and our partner network can produce bespoke creative whenever you want it.
Lont reads from the systems you already run — CRM, billing, claims, onboarding and policy platforms. Rules you define decide which content each customer sees, and nothing leaves your governed flow without approval.
Yes. Lont personalizes across languages — for example customizing pharmacy explainer videos by gender, age and dosage in over 25 languages — with translation handled inside the governed framework.
Email, web and in-app. Lont renders each video through its own player and SDK, so the same governed, personalized cut can be embedded wherever the customer already is — and every view returns segment-level signals like watch-time, skips and replays.
Fast — Lont is built from reusable modules, not one-off files. Update a scene, rule or translation once and Lont re-renders every affected customer's video automatically. There's no re-editing thousands of variations by hand.
Marketing and growth, customer success, operations and product — and HR teams for internal communication — usually in insurance, financial services, healthcare, telecom and utilities. Anywhere high-stakes communication is currently sent as text, whether to customers, patients or employees, Lont gives those teams a governed, measurable video channel.
Because Lont owns playback, it captures segment-level telemetry — watched, skipped, revisited, clicked — and ties it back to outcomes like churn, completion and conversion. In a randomized trial at Allianz, Lont cut churn 10.9% and lifted NPS from 13 to 36.
Get started
Tell us the journey you want to move — renewals, onboarding, claims — and we'll show you the personalized-video version, with the numbers behind it.
Thanks — that's in.
We'll be in touch within one business day to set up your walkthrough.